At the same time as seeking to re-energise current values, Cummins realised the importance of creating a new, clear vision that would bring about consistency and cohesion across the global organisation. A set of common values, beliefs and goals was agreed and adopted.
The focus group process revealed a high degree of pride in the ability of the company, its products and its employees to improve the lives of people - helping customers to succeed, improving local communities and generating new solutions to reduce emissions and benefit the wider environment. When linked to the core business of providing power, the new vision proclaimed a strong statement with which employees could identify: 'Making people's lives better by unleashing the Power of Cummins.'
By Shr
